MCAP Acquisition Corporation (MACQ) to Combine with AdTheorent in $775M Deal

MCAP (NASDAQ:MACQ) has entered into a definitive agreement to combine with digital advertising firm AdTheorent at an enterprise value of $775 million, or 21.2x its 2022E EBITDA. New York-based AdTheorent provides a digital ad platform for online and smart TV ad space that uses machine-learning tools rather than cookies to target users. The combined company
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