Powered Brands
MANAGEMENT & BOARD
Executive Officers
Katherine Power, 40
Chief Executive Officer and Director
Katherine Power is a serial entrepreneur, prolific consumer brand-builder, CEO, and investor focused on products and businesses that connect primarily with female Millennial and Gen Z consumers. Key themes of the brands that Ms. Power has built include sustainability, inclusivity, and transparency. As a founder and CEO, Ms. Power is known for efficiently scaling her businesses, expediting her brands’ commercial success, and building stellar executive teams. Her companies have collectively raised over $50 million in venture capital and strategic funding from well-known investors and corporations. Ms. Power currently serves as the CEO of Clique Brands, a global media and consumer brands company she co-founded in 2007 that combines the power of data science with its expert editorial team to create content and products that are highly relevant to Millennial and Gen Z consumers. Clique Brands is the parent company of the digital content sites WhoWhatWear.com and WhoWhatWear.co.uk, which collectively reach approximately 20 million consumers per month across web, newsletter, podcast, and social media. Clique Brands leverages its audience insights to develop consumer products in partnership with leading multinational big-box stores, department stores, and specialty retailers. The Who What Wear Collection has generated $400 million in cumulative retail sales since 2016. Annually, Clique Brands drives $40 million in retail sales across 400+ retail partners. Ms. Power also currently serves as the CEO of Versed, a carbon-neutral clean beauty brand she founded in 2018 under the umbrella of Clique Brands and then later spun out. Versed offers a line of accessibly priced clean skincare products sold through its own website and select channel partners representing 3,000 points of sale in the United States and Canada. The products are vegan, cruelty free, formulated with clean ingredients, and sustainably packaged. About one year after launch, Versed was ranked the #17 brand in facial moisturizers in the United States by sales, according to an industry source, alongside the most notable skincare brands of the last several decades. Versed has produced $20 million in lifetime revenue since launching in 2019. Most recently, Ms. Power co-founded Avaline in partnership with actress Cameron Diaz. Avaline sold nearly 120,000 bottles of wine in its first twelve weeks after launching in July 2020. Avaline is a clean wine brand that uses organic grapes and offers nutritional transparency. Avaline’s first hero product, a blended white wine, had the third-highest sales by dollars of any wine in its category sold in United States food stores in the four weeks ending October 4, 2020, according to an industry source. Avaline has generated $2 million in revenue since launch and is currently available at over 2,000 retail outlets across the majority of the United States. Ms. Power’s next beauty concept?—?prestige color cosmetics brand Merit?—?is expected to launch direct-to-consumer in January 2021 ahead of an exclusive distribution partnership beginning February 2021 with a leading multinational beauty retailer that operates over 500 stores across the Americas. Ms. Power started her career as the West Coast Editor of Elle Magazine. Her accolades include Fortune’s 40 Under 40, Fast Company’s Most Innovative Companies, Adweek’s Creative 100, and Inc.’s 20 Young Entrepreneurs to Watch.
Brianna Mobrem, 33
Chief Financial Officer
Brianna Mobrem is currently the President and Chief Financial Officer at Clique Brands. Ms. Mobrem has spent the past eight years building Clique Brands’ finance and operations departments while spearheading strategic planning for new business opportunities. Ms. Mobrem has overseen multiple fundraising rounds for Clique Brands and several transactions, including strategic acquisitions, spinouts, and the sale of two business units to IAC in 2018. Ms. Mobrem was recognized by the Los Angeles Business Journal as a CFO Awards nominee in 2019. Ms. Mobrem holds a Bachelor of Arts in Business Economics with a concentration in Accounting from the University of California, Santa Barbara.
Board of Directors
Dana Settle, 48
Chair of our Board of Directors
Dana Settle is a founding partner at Greycroft, a venture capital firm, where, in addition to serving on the investment committee, she has also been responsible for raising over $2 billion in total capital commitments. In October 2020, Greycroft announced the closing of two new funds totaling $678 million in capital commitments. Since Greycroft’s inception in 2006, Ms. Settle has led investments in technology-enabled, consumer-focused businesses including Acorns, Anine Bing, Avaline, Bird, Bumble, Clique Brands, Goop, Happiest Baby, Merit, Prima, Scopely, Seed, The RealReal (Nasdaq: REAL), Thrive Market, and Versed. Ms. Settle and Ms. Power’s working relationship first began when Ms. Settle led Clique Brands’ Series A financing in 2012. At the time, Clique Brands’ web properties, email newsletter, and social media accounts collectively attracted a monthly audience of approximately 2.6 million. Clique Brands has since scaled its monthly audience to approximately 20 million, as of September 2020, and expanded into new media formats and brand and product development. Ms. Settle has materially contributed to Clique Brands’ growth through her digital and technology expertise, deep network across the omnichannel retail ecosystem, and implementation of strong corporate governance practices as a Board member. Ms. Settle has also led the Seed or Series A financings for all of Ms. Power’s subsequent entrepreneurial ventures: Versed, Avaline, and Merit. We believe that together, Ms. Settle and Ms. Power have crafted a repeatable playbook for developing, launching, and scaling brands that effectively reach Millennial and Gen Z consumers in a capital efficient way. Ms. Settle has played a pivotal role in driving the strategic growth of many businesses by providing critical hands-on assistance as a board member and tapping into the extensive community of global relationships she has developed over 20 years as an investor in venture capital. With her guidance, many of these companies have realized successful exits, including the 2019 IPO of The RealReal (Nasdaq: REAL). Greycroft first invested in The RealReal in 2012, and the company is now the largest online marketplace for authenticated, consigned luxury goods. Other successful exits include the sale of Trunk Club to Nordstrom, sale of Maker Studios to Disney, sale of Pulse to Linkedln, and sale of AwesomenessTV to DreamWorks. Ms. Settle currently serves on the Board of Directors of IMAX Corporation (NYSE: IMAX), Baby2Baby, and a number of Greycroft portfolio companies. Prior to co-founding Greycroft, Ms. Settle spent several years as a venture capitalist at Mayfield, in global business development at Truveo and McCaw Cellular Communications (owned by AOL and AT&T, respectively), and as an investment banker at Lehman Brothers. Ms. Settle holds a Bachelor of Arts in Finance and International Studies from the University of Washington and a Master of Business Administration from Harvard Business School.
Karen Cate, 56
Director
Karen Cate will serve as one of our directors following the completion of this offering. Since January 2019, Ms. Cate has served as the Chief Financial Officer and Head of Operations for Thrive Market, Inc., an e-commerce retailer focused on healthy and natural products. Ms. Cate has over 25 years of experience in grocery, beauty, consumer packaged goods, manufacturing, eCommerce and wholesale. From December 2017 to January 2019, Ms. Cate served as the Chief Financial Officer and Chief Operations Officer of Kendo Brands, Inc., a prestige beauty incubator and a division of LVMH Moet Hennesey Louis Vuitton se (OTCMKTS: LVMUY). Prior to joining Kendo Brands, Ms. Cate was the Chief Financial Officer of TOMS.com, LLC (dba TOMS), a shoe and apparel company, a position she held from June 2015 to October 2017. Prior to that, Ms. Cate was the Chief Financial Officer of International Coffee & Tea, LLC (dba The Coffee Bean and Tea Leaf) from February 2014 to June 2015. Ms. Cate holds a Bachelor of Science in Accounting from California State Polytechnic University, Pomona, and a Master of Business Administration from Claremont Graduate University.